Industry solution

Capture for Media & News

Verify the origin of every image and video, prevent deepfake-driven disinformation, and license editorial content to AI agents through on-chain micropayments.

The challenge

What's broken today

Newsrooms are simultaneously fighting deepfakes that erode reader trust and watching AI platforms ingest their content without compensation. Existing watermarking is easily stripped, and licensing operations were built for human negotiations — not real-time agent demand.

How Capture helps

Built-in for your industry

ProofSnap for journalists

Photojournalists capture evidence with embedded C2PA credentials and on-chain receipts. Already used by Starling Lab to document Ukrainian war crimes for Rolling Stone (Emmy nomination, 2022).

C2PA at the desk

Editorial CMSs sign every image at publish time. Readers see verified provenance via Capture Eye, and the file's history travels with it across syndication.

x402 syndication

AI agents and partner publishers fetch licensed editorial content via x402. Each call produces an audit-ready receipt and a USDC payment to your wallet.

Take-down evidence

ERC-7053 records prove first publication time. When a deepfake or unlicensed copy emerges, your on-chain receipt is the strongest piece of evidence in any DMCA dispute.

Regulatory alignment

Compliance, by design

Regulation What it requires How Capture satisfies it
EU AI Act Article 50 Marking of AI-generated content used in news contexts Synthetic newsroom content is signed with C2PA + ERC-7053, satisfying the multi-layer Code of Practice
NewsGuard / Trusted News Initiative Verifiable origin of editorial imagery C2PA + on-chain provenance survives screenshotting and re-uploading
Reuters / AP standards Tamper-evident photo workflows ProofSnap and C2PA Signing already used in production by Reuters

"Capture Eye is a game-changer for media companies in the digital age, providing us the tools to maintain integrity while exploring new business models."

Marc ScarpaCEO, DeFiance Media

Frequently asked

Media & News questions

Can Capture work with our existing CMS?

Yes. Capture provides a Node.js SDK and REST API that integrate with any modern CMS — WordPress, Drupal, Strapi, custom Rails or Django stacks. Reuters and Rolling Stone partners use the same SDK in production. An average integration takes 1–2 weeks.

What happens to provenance when content is syndicated?

C2PA credentials travel with the file through any compliant pipeline. ERC-7053 records are independent of the file — they remain valid even if metadata is stripped during syndication. Capture Eye displays both layers inline on any compliant viewer.

Can we monetize licensing to AI training without an exclusive deal?

Yes. x402 pay-per-fetch licensing replaces upfront contracts with per-asset settlement. AI agents pay you directly via USDC every time they fetch a story or photo. You set the price; you can change it anytime; there is no exclusivity required.

Is this useful for combating deepfakes?

Yes. The combination of C2PA at capture (ProofSnap) and at publish (C2PA Signing) means every authentic photo on your site has a cryptographic chain back to the journalist. Anything that lacks the chain is suspect by default — flipping the burden of proof.